Trends and Tools of Digital Recruiting in 2023

The world of recruitment has undergone a significant transformation in recent years, driven by advancements in technology and the increasing reliance on digital platforms. With 2023 halfway done, looking ahead, recruiters are embracing new trends and utilizing innovative tools to streamline their hiring processes and attract top talent. This article explores some of the prominent trends and tools shaping digital recruiting this year.

Trend #1: AI Becoming an integral part of digital recruiting

According to Gartner’s report, artificial intelligence (AI) will continue to play a crucial role in digital recruiting. AI-powered recruitment tools have revolutionized the hiring landscape. This enables recruiters to automate repetitive tasks, sift through large volumes of resumes, and identify the most qualified candidates efficiently. Currently, AI is becoming more adept at assessing candidates’ skills, cultural fit, and potential success within an organization.

Trend #2: Shifting to a mobile-first hiring approach 

LinkedIn, the world’s largest professional networking platform, provides valuable insights into the digital recruiting landscape. In their report on digital recruiting trends for 2023, LinkedIn highlights the growing prominence of mobile recruiting. With increasing job seekers relying on mobile devices to search and apply for jobs, recruiters must optimize for mobile platforms. This involves creating mobile-friendly job listings, implementing mobile application processes, and leveraging social media channels to reach a wider audience.

Trend #3: Using AR & VR to recruit & work

LinkedIn’s report also emphasizes the rise of virtual reality (VR) and augmented reality (AR) in digital recruiting. These immersive technologies allow recruiters to provide virtual tours of office spaces, conduct remote interviews, and assess candidates’ skills in simulated environments. Thus, organizations can enhance candidate experiences, attract top talent from anywhere in the world, and make data-driven hiring decisions. As early as 2015, Jet used Samsung’s VR gear to immerse candidates in aspects of the office and culture. 

Meanwhile, other platforms such as VrChat and Arthur provide a virtual place where people can work in a collaborative environment.  

Trend #4: Analytics is King in Digital Recruiting

The Society for Human Resource Management (SHRM) sheds light on the increasing importance of data analytics in recruitment. As digital recruiting evolves, recruiters are leveraging data-driven insights to make informed decisions and optimize their hiring strategies. Analytics tools such as iMocha and Zoho enable recruiters to analyze vast amounts of candidate data and predict hiring outcomes. In 2023, the integration of data analytics into recruitment is critical assess diversity and inclusion efforts and more.

At Flux, we’ve also picked up on this trend and are proud to have been behind the creation of the platform Hirepoint. Hirepoint is allows HRs to carry out professional, cultural, and custom filtering of possible applicants for various positions.

This HR companion tool has multiple features that filters the candidate pool, provides a better overview of any given candidate, as well as ensures that selected candidates meet the qualifications and values companies are looking for. Users of the product get full ownership of their job postings and participate in the filtering process for optimal results.

The platform generates physiological analysis tests for candidates for each type of job posting. The result is a multifaceted overview of an EQ score, Job Fit score, Cultural Fit score, Red Flags, and more. All these scores are combined to produce an overall score for a specific job profile. Hirepoint also gives insights for all the positive attributes and red flags of Job Fit questions depending on the answers candidates give and compiles a list of the top 25 traits. Company-type specific algorithms are developed to test the candidate’s cultural fit for the industry they will be working in. 

Needless to say the trends we mentioned above are what drives the adaptation of respective tools. Check out how you can apply these trends to your company’s advantage below.

AI-Powered Applicant Tracking Systems (ATS)

As we mentioned above, one of the most significant advancements in digital recruiting is the emergence of AI-powered applicant tracking systems like Greenhouse and Pinpoint. These platforms use machine learning algorithms to automate and enhance various recruitment tasks. They help streamline resume screening, candidate matching, and applicant communication. AI-powered ATSs eliminate manual sorting and enable recruiters to focus on high-value activities. Moreover, these systems often come with integrated features such as automated interview scheduling, candidate relationship management, and analytics for data-driven decision-making.

Video Interviewing Platforms in digital recruiting

In 2023, video interviewing platforms have become invaluable tools for remote hiring. These platforms allow recruiters to conduct interviews regardless of geographical boundaries, saving time and resources. Video interviews offer flexibility, enabling candidates to showcase their skills and personalities while avoiding the logistical challenges of traditional in-person interviews.

Some video interviewing platforms offer features like recording interviews for future reference, collaboration tools for hiring teams, and automated interview scoring. These functionalities enable recruiters to evaluate candidates more effectively, share insights with colleagues, and make objective decisions based on standardized assessments. Some tools are more catered specifically to digital recruiting needs like VidCruiter whereas others are more general such as Zoom

Virtual Career Fairs and Events

Virtual career fairs and events have gained popularity as an effective way to connect employers with job seekers. These online platforms bring together companies and candidates in a virtual environment, allowing for real-time interactions, networking, and information sharing.

Virtual career fairs offer benefits such as cost savings, expanded reach, and convenience for both recruiters and candidates. They eliminate the need for physical venues, reducing logistical constraints. Recruiters can engage with a larger pool of candidates from different locations, while job seekers can participate from the comfort of their homes.

These platforms often provide features such as chat rooms, video conferencing, and document sharing, enabling recruiters to present company information, conduct interviews, and collect resumes seamlessly. Additionally, virtual career fairs allow for data capture and analytics, providing valuable insights into candidate preferences and interests.


As the world of recruitment continues to evolve, staying aprised of the latest trends and leveraging innovative tools is crucial for organizations looking to attract and retain top talent. 

By harnessing the power of AI, recruiters can automate time-consuming tasks, improve candidate assessments, and enhance the overall efficiency of their hiring processes. Optimizing recruitment strategies for mobile platforms ensures that organizations can reach a wider pool of candidates and provide a seamless application experience. The integration of virtual reality and augmented reality allows for immersive candidate experiences and expands recruitment possibilities beyond geographical boundaries. Lastly, the utilization of data analytics empowers recruiters to make data-driven decisions, identify talent gaps, and track the effectiveness of their recruitment efforts.

In 2023 and beyond, organizations that embrace these trends and leverage the right tools will gain a competitive edge in attracting and selecting the best talent. The digital recruiting landscape will continue to evolve, and recruiters must adapt and adopt these trends and tools to stay ahead of the curve.

BY Flux Team