CRM software has gained vast popularity over the past years. Unless you prefer using a good old-school Excel Sheet for keeping your customer data in place across time periods and departments (which is a sort of art by itself), you are probably already a user of a generic CRM software as a bare minimum. Better customer experience, reduced manual work overload, well-maintained centralized databases across your organization are just a few among many benefits of using a CRM system. Having a customer relationship management software is literally “living a dream” of creating sustainable customer relationships while keeping things organized. At the end of the day, retaining your current customers and attracting new prospects is what keeps your business sustainable. Custom CRMs walk the extra mile and maintain a customer value approach and get your competitive advantage on point.
Is mass-market CRM worth a try?
There are plenty of generic already pre-built CRM solutions offered online. HubSpot, Oracle, EngageBay, Salesforce, Nimble – one of the biggest market players may already seem familiar to you. Mass-market CRM may be a good idea if you are seeking basic functionality and an instant solution whilst low on the initial budget. A turnkey solution is for sure a great thing, but we know that every silver lining has a cloud. Additional license fees, subscription restrictions, limited built-in features, up-scaling challenges and compatibility are the most common issues businesses might come across later on. At the end of the day, the functionality offered by pre-built CRM software may turn out overpriced and even a bit trouble-causing. Tool limitation may weaken your potentially strong competitive advantage, as your customer database can only be filtered and have input through a list of parameters offered by the provider. And, boom, now you are wishing there was more to it. A list of extended features, more analytics, better syncing – all of the things you would need most. What you wish for has a name – custom CRM.
What are the Benefits of Custom CRM?
It is worth investing a dime, because it will save you a ton later. Strong potential of the CRM system is clearly revealed in its ROI. According to Nucleus Research, each dollar spent on CRM in 2021 returned as an average of at least $30.48 . Custom CRM will fit your business goals and help optimize internal processes. It will easily and reliably integrate with other software used in your company. Well, what else? Custom CRM is developed specifically for your business, thus may seem to be costly in the beginning. However, It provides a stable single solution and database for all departments across your company that has no subscription time restrictions and no surprises.
What are the top features of Custom CRM?
Adjusting your CRM to fit the scale and specifics of the business can be more beneficial at the very beginning. Custom CRM systems will offer an advanced set of features tailored to your business, fostering an overall CRM advantage in your daily business operations. Let’s take a closer look.
You get: Personalized customer service on every channel
Oracle study claimed that 86% of the customers are willing to pay more for better customer service. Customized CRM systems definitely stand out in performance when it comes to customer experience. CRM software collects detailed and precisely picked customer data that will support sales and follow-up decisions. It is also very smart. You may enable notifications and reminders to stay in touch with selected clients and address relative content on time. Vast filter options will help you track high-value accounts, predict their choices and create personalized marketing campaigns and increase customer loyalty. You can now maintain closer relationships with clients on every stage of the relationship, creating an overall welcoming customer experience. People value when you value their time, and they value when you’re taking time to get to know their needs better. Outstanding customer service, by all means, adds great value to your business.
You get: CRM tailored to your business goals
It’s called custom CRM for a reason. You enjoy total freedom in modifying and adding the functionality you will need most. You will no longer need to deal with useless features that pre-built softwares tend to offer excessively (that you also have to pay for). Stay focused on your customer service strategy and grow your CRM system along. Build more comprehensive tools or get rid of the ones you stop using at any time. Yes, custom CRM is estimated to have a much higher first installment fee, but analyzing your long-term needs and returns, it’s something to consider. No matter the company size, you will always provide highly personalized customer service that will feed the sales funnels from various frontiers.
You get: Advanced Analytics & Business Intelligence Tools
Because Custom CRMs are built according to your business goals, so is everything in your own CRM software aimed to boost productivity. Clear input of needs at the development process will bring you analytical tools that provide a comprehensive overlook into each campaign, sales channel or client. 360-degree-view data or collection of customer preferences, past purchases, complaints and many more things is huge. Benefit from enabling your employees to custom-filter data and create custom reports that will support best managerial decisions. It is an immensely helpful tool for sales at every stage of customer acquisition or customer relationship. CRMs use analytics and artificial intelligence to process behavioral data and competently allocate leads, prospects and customers. By these means, you can identify clients that have more potential to stay with your company or identify whichever sales tactics to use for each and every client. Find the best contacts for your campaigns, and make the best campaigns based on your customers’ needs.
You get: Technical flexibility & smooth data transition
It is very often a bummer to find a software that is perfectly compatible with the rest of your office technology. Building your own CRM means you are creating a CRM planet of your own where you have a single unified system across all departments, inclusive for diverse teams involved in the information flow. Benefits allow for richer collaboration points, and a more risk-averse platform, where every bit of info carefully collected has its place. Moreover, small things that make a huge difference – timely notifications, easy access to data, clear communication within the system. You won’t have to adjust business processes because of the novel software in your already existing system. Yes, by these means you encourage collaboration straight by giving your teams working convenience to your employees with a simple, clear and most importantly accessible solution.
You get: Data security and confidentiality value
Your clients for sure value privacy. Sadly, data breaches with a CRM system may happen every now and then. Dependent on cloud services most providers offer, users usually opt-in for risks associated with sensitive data. Custom CRMs allow you to be in total charge of the security issues. You can decide to have your server on-premises which will eliminate the risks of data being stolen. If close customer relationships are the backbone of your business operations, this is something you should highly consider. This is, I would say, one of the most valuable features of a Custom CRM – respecting clients’ privacy by investing in security is part of a successful business strategy for finance, health, real estate or any other business profile.
It’s your own custom CRM system. It belongs to you.
CRMs in general aim to maximize your business potential and profit through sustainable customer relationships. Custom CRM helps you grow your business with a set of advanced features that can be life-changing for your future business cycle. This software you created is attuned to your business ethics, goals, needs, stays with you and cannot be taken away by the end of your subscription. Yes, it does seem to cost more, but in the long run you pay less for what you get.
- lower maintenance fees
- you only pay once
- you get a tailor-made software that is your company’s property
“Ok, I want to get a custom CRM, what’s next?” you wonder. You do not need to fuss around and get your own talent team of designers and developers to build yourself a custom CRM. Instead, reach out to a team of professionals that will build your own customized CRM system and will maintain its service for as long as you want it to exist. This will save you a lot of time and resources and will give you an end product that you and your team will enjoy using. You want to get a customized CRM but do not know who to ask? Contact our team at Flux and learn more about how to build your own software. We are happy to help you out on your custom CRM journey.
