{"id":608,"date":"2022-08-16T12:15:01","date_gmt":"2022-08-16T12:15:01","guid":{"rendered":"https:\/\/fluxtech.me\/blog\/?p=608"},"modified":"2022-08-16T12:15:59","modified_gmt":"2022-08-16T12:15:59","slug":"10-hottest-martech-trends-in-2022","status":"publish","type":"post","link":"https:\/\/fluxtech.me\/blog\/10-hottest-martech-trends-in-2022\/","title":{"rendered":"10 Hottest MarTech Trends in 2022"},"content":{"rendered":"\n

Marketing technologies gaining ground in 2022 are a culmination of all the consumer desires in the past decade. Many of these trends have been accelerated due to Covid, the need to work remotely, and the desire to have more things delivered to you. If you\u2019re thinking about developing a product<\/a>, consider these martech trends before you embark on your next endeavor:<\/p>\n\n\n\n

1. Wearable technology<\/strong><\/h2>\n\n\n\n

When we thought about the future in the 80s or 90s it was flying cars and everyone in monochrome uniforms. Well, we may get there too, but ever since the cell phone began to get more compact and able to fit into our pockets and earphones started hanging around our necks, then became wireless, it\u2019s clear that we want technology to become a seamless extension of ourselves.<\/p>\n\n\n\n

The most notable example of this, of course, are smart watches. No matter the brand, wearable martech integrations like watches offer new ways developers can connect with their client-base. For instance, if someone is looking for a grocery store in a new town, they can receive a notification from one when they pass by. Most interestingly though, wearable technology is the perfect bridge between online and offline marketing. (We\u2019ll talk about this more under the Multichannel approach to customer communications)<\/p>\n\n\n\n

2. VR\/AR content<\/strong><\/h2>\n\n\n\n

Forward thinking companies have been integrating VR into their marketing campaigns since as early as 2017. Despite the travel bans associated with covid, slowly but surely the world of globetrotters is returning. Nevertheless, more planning is involved than before, and marketers have learned that they can use this time and VR to tease and entice. So it\u2019s not about not traveling at all, but more premeditation and VR is the perfect superhero to swoop in and save the day.<\/p>\n\n\n\n

VR directs the user’s attention more to the experience the given product can offer and takes attention away from the price. Yes, it\u2019s that crafty! As opposed to TV commercials or even embedded ads on social media, VR is more immersive. Essentially, you almost forget you\u2019re watching an ad.<\/p>\n\n\n\n

Arloopa\u2019s<\/a> campaign for jellies and jam<\/a> is a great example of how ad campaigns can leap off the screens off the shelves and into peoples\u2019 hearts.<\/p>\n\n\n\n

3. Multichannel approach to customer communications<\/strong><\/h2>\n\n\n\n

Otherwise known as the omnichannel strategy, marketers implement this means of communication to include both online and offline channels like websites, mobile apps, social media, physical stores and kiosks. By providing personalized support and integrating reactive & digital communication channels users get a more cohesive experience. <\/p>\n\n\n\n

To get a better understanding of what goes into this approach look at the infographic below:<\/p>\n\n\n

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Thus, some examples of omnichannel communications in action should be leveraging the IoT-based mobile apps to assist customers in finding the right product while they shop in stores. In addition, brands will become more \u201chuman\u201d and user-centric. How? By reaching out to clients in different ways and giving the user a kind of marketing \u2018hug\u2019 all around. <\/p>\n\n\n\n

4. Internet of Things (IoT)<\/strong><\/h2>\n\n\n\n

As we hinted in the point above, the Internet of Things is another major trend in Martech. The big advantage of IoT is that it allows for a better, more efficient interaction with the audience. This is because IoT will lead to:<\/p>\n\n\n\n